Adobe Stock – The Hovering Art-Director

Adobe Stock is pretty much the same as any other stock. Except, it’s embedded in Photoshop so designers can work faster. From now on, designers can finally keep up with their most intrusive coworkers: The Hovering Art Director.

The global campaign was introduced with a film. Followed up with webinars (one featuring Michael) and tutorials showing how to make the key visual from our campaign with Adobe Stock. And an online activation where they could win the ultimate designer toy: The Talking Hovering Art Director Action Figure.

Awarded: Red Dot - Grand Prix, Red Dot - Best of the Best, Epica - Silver - Humour in Advertising, Spin Award - Silver Ring, ADCN - Bronze Lamp.

Press: The Drum, Adweek, Adage, Creative-Bloq, CreativeBoom

Adobe Stock is pretty much the same as any other stock. Except, it’s embedded in Photoshop so designers can work faster. From now on, designers can finally keep up with their most intrusive coworkers: The Hovering Art Director.

The global campaign was introduced with a film. Followed up with webinars (one featuring Michael) and tutorials showing how to make the key visual from our campaign with Adobe Stock. And an online activation where they could win the ultimate designer toy: The Talking Hovering Art Director Action Figure.

Awarded: Red Dot - Grand Prix, Red Dot - Best of the Best, Epica - Silver - Humour in Advertising, Spin Award - Silver Ring, ADCN - Bronze Lamp.

Press: The Drum, Adweek, Adage, Creative-Bloq, CreativeBoom

Adobe Stock – The Hovering Art-Director

Adobe Stock is pretty much the same as any other stock. Except, it’s embedded in Photoshop so designers can work faster. From now on, designers can finally keep up with their most intrusive coworkers: The Hovering Art Director.

The global campaign was introduced with a film. Followed up with webinars (one featuring Michael) and tutorials showing how to make the key visual from our campaign with Adobe Stock. And an online activation where they could win the ultimate designer toy: The Talking Hovering Art Director Action Figure.

Awarded: Red Dot - Grand Prix, Red Dot - Best of the Best, Epica - Silver - Humour in Advertising, Spin Award - Silver Ring, ADCN - Bronze Lamp.

Press: The Drum, Adweek, Adage, Creative-Bloq, CreativeBoom

Adobe Stock – The Hovering Art-Director

Adobe Stock is pretty much the same as any other stock. Except, it’s embedded in Photoshop so designers can work faster. From now on, designers can finally keep up with their most intrusive coworkers: The Hovering Art Director.

The global campaign was introduced with a film. Followed up with webinars (one featuring Michael) and tutorials showing how to make the key visual from our campaign with Adobe Stock. And an online activation where they could win the ultimate designer toy: The Talking Hovering Art Director Action Figure.

Awarded: Red Dot - Grand Prix, Red Dot - Best of the Best, Epica - Silver - Humour in Advertising, Spin Award - Silver Ring, ADCN - Bronze Lamp.

Press: The Drum, Adweek, Adage, Creative-Bloq, CreativeBoom

Adobe Stock –
The Hovering Art-Director

Adobe Stock is pretty much the same as any other stock. Except, it’s embedded in Photoshop so designers can work faster. From now on, designers can finally keep up with their most intrusive coworkers: The Hovering Art Director.

The global campaign was introduced with a film. Followed up with webinars (one featuring Michael) and tutorials showing how to make the key visual from our campaign with Adobe Stock. And an online activation where they could win the ultimate designer toy: The Talking Hovering Art Director Action Figure.

Awarded: Red Dot - Grand Prix, Red Dot - Best of the Best, Epica - Silver - Humour in Advertising, Spin Award - Silver Ring, ADCN - Bronze Lamp.

Press: The Drum, Adweek, Adage, Creative-Bloq, CreativeBoom

Hoverboard

Black, not grey

Sunrise not sunset

Gingerbeard

Our Hovering Art Director cast into vinyl and a motion activated voice box for deskside hovering on demand.

Thoroughly hovered packaging for our advertising effigy.

5MJP-–-Adobe-Stock-–-The-Hovering-Art-Director-Action-Figure

6MJP-–-Adobe-Stock-–-The-Hovering-Art-Director-Action-Figure

4MJP-–-Adobe-Stock-–-The-Hovering-Art-Director-Action-Figure

3MJP-–-Adobe-Stock-–-The-Hovering-Art-Director-Action-Figure

A meme generator coaxing people to share their ultimate feedback in a competition to win one.

For: Adobe Stock
Role: Concept, Art Direction, Writer
Agency: Achtung McGarryBowen
Date: 2016

Scott Kooken & Michael James Phillips
Creative Duo – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken &
Michael James Phillips
Freelance Creative Team
– Available Worldwide

Say hi:
hello@sk-mp.com