ASICS – Global GEL-QUANTUM Launch Campaign

To launch the latest ASICS sport style silhouette, the GEL-QUANTUM, we created a global campaign that explores the comfort confidence.

Where in a world in which identity has become fluid, this campaign is an ode to a new generation that easily adapts to the shapeshifting nature of transient identity. Embracing the different versions of “me” that surface online, when working, with family or with your closest friends. Because when you are more than a one of a kind, the world can be your comfort zone.

ASICS – GEL-QUANTUM Global Launch Campaign

To launch the latest ASICS sport style silhouette, the GEL-QUANTUM, we created a global campaign that explores the comfort confidence.

Where in a world in which identity has become fluid, this campaign is an ode to a new generation that is confident in adapting to the shapeshifting nature of transient identity. Embracing the different versions of “me” that surface online, when working, with family or with your closest friends. Because when you are more than a one of a kind, the world can be your comfort zone.

ASICS – GEL-QUANTUM Global Launch Campaign

To launch the latest ASICS sport style silhouette, the GEL-QUANTUM, we created a global campaign that explores the comfort confidence.

Where in a world in which identity has become fluid, this campaign is an ode to a new generation that is confident in adapting to the shapeshifting nature of transient identity. Embracing the different versions of “me” that surface online, when working, with family or with your closest friends. Because when you are more than a one of a kind, the world can be your comfort zone.

ASICS – GEL-QUANTUM Global Launch Campaign

To launch the latest ASICS sport style silhouette, the GEL-QUANTUM, we created a global campaign that explores the comfort confidence.

Where in a world in which identity has become fluid, this campaign is an ode to a new generation that is confident in adapting to the shapeshifting nature of transient identity. Embracing the different versions of “me” that surface online, when working, with family or with your closest friends. Because when you are more than a one of a kind, the world can be your comfort zone.

ASICS – GEL-QUANTUM Global Launch Campaign

To launch the latest ASICS sport style silhouette, the GEL-QUANTUM, we created a global campaign that explores the comfort confidence.

Where in a world in which identity has become fluid, this campaign is an ode to a new generation that is confident in adapting to the shapeshifting nature of transient identity. Embracing the different versions of “me” that surface online, when working, with family or with your closest friends. Because when you are more than a one of a kind, the world can be your comfort zone.

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48 sheet-min

For: ASICS Sport Style Global
Role: Creative Direction, Concept, Art-Direction
Agency: Likefriends

Date: 2019

For: Museum Nacht
Role: Concept, Creative Direction, Art-Direction, Writing
Agency: SK-MP

Date: 2019

For: ASICS Sport Style Global
Role: Creative Direction, Concept, Art-Direction
Agency: Likefriends

Date: 2019

For: ASICS Sport Style Global
Role: Creative Direction, Concept, Art-Direction
Agency: SK-MP
Date: 2019

For: ASICS Sport Style Global
Role: Creative Direction, Concept, Art-Direction
Agency: Likefriends

Date: 2019

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Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken &
Michael James Phillips
Freelance Creative Team
– Available Worldwide

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com