ASICS – GEL-LYTE III OG 30th Anniversary Global Release Campaign

Celebrating 30 years since the GEL-LYTE™ III’s inception, revolving around the way this beloved silhouette went against the norms of the time, becoming the icon is it today – against all odds. Shot on the streets of Tokyo, we traveled back to the birthplace of the icon; Japan. We followed the new generation of rule-breakers around the city as they use the streets as their playground.

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For: ASICS Sport Style Global
Role: Creative Direction, Concept, Art-Direction
Agency: Likefriends
Date: 2019

Scott Kooken & Michael James Phillips
Creative Duo – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken &
Michael James Phillips

Freelance Creative Team
– Available Worldwide

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

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