ASICS – GEL-LYTE XXX Global Launch Campaign
In celebration of the 30th anniversary of the GEL-LYTE III, and the retirement of their legendary lead designer, ASICS challenged its next generation of designers to take on the mantle. We created a global launch campaign to introduce the GEL-LYTE XXX, a tribute to the iconic GEL-LYTE III, and a continuation of 30 years of bold decisions and experimenting in the design process.
30" EDIT | PRODCO : ADAM STUDIOS | DIRECTOR : RYAN CHUN
30" EDIT | PRODCO : ADAM STUDIOS | DIRECTOR : RYAN CHUN
For: ASICS Sport Style Global
Role: Creative Direction, Concept, Art-Direction
Agency: Likefriends
Date: 2020
Scott Kooken & Michael James Phillips
Creative Duo – Available Worldwide
Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide
Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide
Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide
Scott Kooken &
Michael James Phillips
Freelance Creative Team
– Available Worldwide
Say hi:
hello@sk-mp.com
Say hi:
hello@sk-mp.com
Say hi:
hello@sk-mp.com
Say hi:
hello@sk-mp.com
Say hi:
hello@sk-mp.com
