ASICS – GEL-LYTE XXX Global Launch Campaign

In celebration of the 30th anniversary of the GEL-LYTE III, and the retirement of their legendary lead designer, ASICS challenged its next generation of designers to take on the mantle. We created a global launch campaign to introduce the GEL-LYTE XXX, a tribute to the iconic GEL-LYTE III, and a continuation of 30 years of bold decisions and experimenting in the design process.

30" EDIT | PRODCO : ADAM STUDIOS | DIRECTOR : RYAN CHUN
 

30" EDIT | PRODCO : ADAM STUDIOS | DIRECTOR : RYAN CHUN
 

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NEW-min

For: ASICS Sport Style Global
Role: Creative Direction, Concept, Art-Direction
Agency: Likefriends
Date: 2020

Scott Kooken & Michael James Phillips
Creative Duo – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken &
Michael James Phillips

Freelance Creative Team
– Available Worldwide

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

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