ASICS – Mitsui Museum at Paris Fashion Week 2019

In 2019 ASICS design grandmaster for over 30 years, Shigeyuki Mitsui announced his retirement. Responsible for many of the most successful silhouettes at ASICS and a legend in the sneaker world. To celebrate his retirement ASICS re-released an icon from their archive, the sneakerhead revered GEL-LYTE-III. To get buyers and PR alike excited at Paris Fashion Week 2019 we created an immersive storytelling experience.

Using never before released insights around the iconic sneaker, we retraced the story of the iconic GEL-LYTE III. From birth to present to future through the mind and vision of the creator. The space, modeled on 80's office featured a custom made retro game, magic motion sensor lightbox, and genuine archival material from its inception. The space captured the essence of the time the icon was born. Transporting visitors and the man himself back in time.

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ASICS-GEL-LYTE-III-30-Year-Celebration-22Mitsui-Museum22-Paris-Fashion-Week-2019-–-Office-Space-04
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For: ASICS Sport Style Global
Role: Creative Direction, Concept, Art-Direction
Agency: Likefriends
Date: 2019

Scott Kooken & Michael James Phillips
Creative Duo – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken &
Michael James Phillips

Freelance Creative Team
– Available Worldwide

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

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