Uber – In-Ride Safety Video

Uber is continuously developing innovative features to make ride hailing safer. From their first step to remove the cash transaction at their inception to today’s wide range of advanced safety features. Innovations that people simply aren’t aware of.

This resulted in “Safety Never Stops”. An EMEA campaign to communicate Uber’s commitment to safety and showcase the pioneering safety features developed to ensure it. At the heart of this campaign we took the well known, tried and tested safety vernacular of in-flight safety cards and pre-flight safety videos to create the “Uber - In-Ride Safety Video”.

Uber – In-Ride Safety Video

Uber is continuously developing innovative features to make ride hailing safer. From their first step to remove the cash transaction at their inception to today’s wide range of advanced safety features. Innovations that people simply aren’t aware of.

This resulted in “Safety Never Stops”. An EMEA campaign to communicate Uber’s commitment to safety and showcase the pioneering safety features developed to ensure it. At the heart of this campaign we took the well known, tried and tested safety vernacular of in-flight safety cards and pre-flight safety videos to create the “Uber - In-Ride Safety Video”.

Uber – In-Ride Safety Video

Uber is continuously developing innovative features to make ride hailing safer. From their first step to remove the cash transaction at their inception to today’s wide range of advanced safety features. Innovations that people simply aren’t aware of.

This resulted in “Safety Never Stops”. An EMEA campaign to communicate Uber’s commitment to safety and showcase the pioneering safety features developed to ensure it. At the heart of this campaign we took the well known, tried and tested safety vernacular of in-flight safety cards and pre-flight safety videos to create the “Uber - In-Ride Safety Video”.

Uber – In-Ride Safety Video

Uber is continuously developing innovative features to make ride hailing safer. From their first step to remove the cash transaction at their inception to today’s wide range of advanced safety features. Innovations that people simply aren’t aware of.

This resulted in “Safety Never Stops”. An EMEA campaign to communicate Uber’s commitment to safety and showcase the pioneering safety features developed to ensure it. At the heart of this campaign we took the well known, tried and tested safety vernacular of in-flight safety cards and pre-flight safety videos to create the “Uber - In-Ride Safety Video”.

Uber
– In-Ride Safety Video

Uber is continuously developing innovative features to make ride hailing safer. From their first step to remove the cash transaction at their inception to today’s wide range of advanced safety features. Innovations that people simply aren’t aware of.

This resulted in “Safety Never Stops”. An EMEA campaign to communicate Uber’s commitment to safety and showcase the pioneering safety features developed to ensure it. At the heart of this campaign we took the well known, tried and tested safety vernacular of in-flight safety cards and pre-flight safety videos to create the “Uber - In-Ride Safety Video”.

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The film rolled out on broadcast, online and also thousands of hubble screens during Uber rides and as an in-flight version just to add another level of meta. Extending our use of the in-flight safety vernacular we also created an in-ride safety card.

The OOH system leveraged the then new Uber brand guidelines, bringing "safety blue" to the forefront bringing attention to the sover but powerful copy lines to "drive the message home".
 

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For: Uber
Role: Creative
Agency: 72 & Sunny
Date: 2019

For: Uber
Role: Creative
Agency: 72 & Sunny
Date: 2019

For: Uber
Role: Creative
Agency: 72 & Sunny
Date: 2019

For: Uber
Role: Creative
Agency: 72 & Sunny
Date: 2019

For: Uber
Role: Creative
Agency: 72 & Sunny
Date: 2019

Scott Kooken & Michael James Phillips
Creative Duo – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken & Michael James Phillips
Freelance Creative Team – Available Worldwide

Scott Kooken &
Michael James Phillips

Freelance Creative Team
– Available Worldwide

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

Say hi: 
hello@sk-mp.com

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